National Sales Manager
As an accomplished recreation-industry leader and the National Sales Manager for Playworld Canada, Lorraine brings more than 25 years of expertise in the global playground, parks, and splash‑pad sector. Passionate about creating spaces that inspire movement, inclusion, and community connection, Lorraine has contributed to hundreds of playground and splash‑pad projects across North America, Australia, and around the world.
Lorraine believes deeply in the philosophy of “Active for Life”—the idea that movement, joy, and outdoor activity should be accessible at all ages and all abilities. For her, playgrounds aren’t just for children—they’re essential community assets that support physical literacy, social connection, and lifelong well‑being. Her career reflects this belief, as she has helped bring thoughtful, inclusive play opportunities to life. She understands how environments influence development, community health, and long‑term engagement in physical activity. With a background that spans youth sport coaching, early childhood education and even broadcast media, Lorraine brings a uniquely holistic lens to recreation design and sales leadership.
Lorraine guides teams across Canada, driving strategic growth, fostering collaboration, and strengthening relationships with clients and partners. Known for her integrity, energy, and ability to turn vision into action, she champions projects that deliver lasting value to communities.