KaBOOM! celebrates 2,000th build with long-time partner Playworld

Innovative Playground Equipment Infuses New Life into Vacant Lot  
at DC Charter School

WASHINGTON, D.C. (June 15, 2011) – Playworld, a leading manufacturer of imaginative playground equipment, today announced its long-time partner, KaBOOM!, a national non-profit dedicated to saving play, will be installing the company’s equipment at the group’s 2,000th build being held at Southeast Public Charter School, 3100 Martin Luther King Avenue, SE, Washington, DC 20032. First Lady Michelle Obama will join KaBOOM! for the celebratory build.

”In a time when recess – once considered vital to children’s health and well-being – is being squeezed out of the school day, building 2,000 playgrounds is nothing short of monumental,” said Dale Miller, chairman of Playworld.  “We commend KaBOOM! for its tireless efforts over the past 15 years and look forward to continuing our important work together.”

For 12 years, KaBOOM! and Playworld have worked in unison to bring the benefits of play to various communities throughout the country.  Each individual playground is built to foster a safe learning and playful environment.
The students at Imagine Southeast Public Charter School will now be able to enjoy Playworld’ popular Challengers® line, thanks to the support of KaBOOM! and the John S. and James L. Knight Foundation.

For more information on the build or to receive high-res images, contact Jennifer Leckstrom at jleckstrom@rosecomm.com or 215-681-0770.  

About Playworld

For 40 years, Playworld has been a leader in creating imaginative, customized commercial play and fitness equipment positively impacts the health and well-being of communities around the globe. Based on the belief that The World Needs Play®, Playworld brings the joy and benefits of healthful outdoor play and exercise to people of every age and ability through such innovative product lines as ENERGI®, LifeTrail® Advanced Wellness System, Playworld®, PlayDesigns®, NEOS® and Origins™. The multi-generational, family-owned company continues to invest significant resources to measurably reduce its impact on the environment, from taking aggressive action to eliminate PVC to enhancing its waste management and recycling programs. In fact, Playworld is the first major U.S. playground manufacturer to remove 99.999 percent of PVC from its products. Playworld offers an optimal customer experience unique in the industry – from value-added services using Microsoft Tag to personalized attention through its vast network of local distributors.  

The Lewisburg, Pa.-based company has received numerous awards throughout its history, including two International Industrial Design Excellence Awards, a gold medal from International Design magazine, two News Directors’ Choice Awards on Early Childhood, and the Pennsylvania Governors’ Award for Safety Excellence. For more information, visit PlayworldSystems.com.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this Play Deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! 15 years ago in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 85,000 places to play, built 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

About the John S. and James L. Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote informed and engaged communities and lead to transformational change. For more, visit www.knightfoundation.org.