In May, Playworld Systems launched its Write to Play contest, marking the first time the company offered people the chance to win something through social media. Contest prizes included commercial playgrounds targeted to early childhood and school age children. To enter, participants had to “like” the Playworld Systems Facebook page and complete an online entry form. Registrants were required to submit a brief essay explaining why they wanted to bring play to their local community and also had to upload a photo of where the new playground would be installed.
As Playworld Systems’ interactive media manager, I led the contest effort with assistance from my colleagues. It was great to see so many people enter the contest through Facebook. Our internal team enjoyed reading through so many heartfelt stories. It was also reassuring to know that people still believe in the power of play and understand what it can do for a community.When we contacted the entrants to inform them they were finalists, the enthusiasm and excitement made me realize the contest was well worth all of the hard work. My team and I worked tirelessly to launch the contest and I appreciate all their efforts. During the voting process it was fun to watch the various communities come together on Facebook to promote their need for play – they rallied their community members to keep voting.
With just a phone call to the winners, I was able to bring happiness and excitement to two deserving communities. Without the Write to Play contest, they might not have had the opportunity to purchase a new playground.
Overall, it was an amazing experience. The contest made me very proud to work for such a great company. As a mom and employee, I truly believe that the world needs play!
Parker’s Woods Park in Mason City, Iowa and St. Norbert School in Northbrook, Illinois
Other contest finalists included:
Elementary School in Dorchester, Massachusetts, MCDC Riverside Park, Moline, Illinois, Police Athletic League, Pottstown, Pennsylvania, and Lincoln Middle School, Greensboro, North Carolina