Playworld launches movement to save outdoor play as it makes CES debut
Industry Leader Showcases World’s First Electronic Commercial Playground Equipment in Booth #71009
LEWISBURG, PA (January 7, 2013) – Playworld, a leading manufacturer of imaginative playground and fitness equipment, today announced it is launching a movement to save outdoor play and showcasing its NEOS 360 electronic playground equipment at the 2014 Consumer Electronics Show (CES) in booth #71009.
Playworld is the first commercial playground equipment manufacturer ever to exhibit at CES. Its NEOS product line gives players the feeling of being inside a life-size video game that blends exhilarating and heart-pumping excitement with the aerobic rush of outdoor fun – giving a whole new meaning to the phrase, “get in the game.”
“We’re enthusiastic to be among the top business leaders and pioneers who will showcase their cutting-edge technological innovations at this year’s CES. Our NEOS 360 will give CES visitors the chance to experience the thrill of being inside a video game,” said Matthew Miller, chief executive officer of Playworld. “Since my family started Playworld 40 years ago, we’ve always strived to develop products that inspire kids to get outdoors and active. Our entire NEOS product line injects technology into the playground like never before. NEOS 360 surrounds players with light and sound, so kids who are used to playing video games indoors now have an enticing reason to get outside and get moving.”
Playworld executives were invited to participate in panel discussions that explore the future of play. Miller will speak on the “Keeping Kids Active in a Digital World” panel at the 2014 Fitness Tech Summit also on Tuesday, January 7 at 2:00 p.m. in the Las Vegas Convention Center, North Hall, Room N250. Michael Laris, director of product development and strategies for Playworld, will participate in a Kids@Play panel discussion entitled “Five Golden Opportunities for 2014,” on Wednesday, January 8 at 10:20 a.m. in the Las Vegas Convention Center, North Hall, Room N256.
“CES is the perfect forum to highlight how design innovations in outdoor play can move the needle in reinvigorating kids’ interest in playing outside,” said Laris. “Playworld is leading the charge in saving play, and a large part of that effort involves thinking in unprecedented ways about outdoor play spaces and playground equipment. NEOS is a great example of the limitless potential when we open our minds to new and different possibilities.”
Products from the NEOS line add a physically challenging and exciting activity to playgrounds. NEOS delivers heart-pounding exercise disguised as unadulterated fun. The tech-charged product line includes the original NEOS, NEOS Wall, NEOS Ring, NEOS 360 ADA (the most accessible version of the product) and NEOS 360, which will be on display at CES. The rounded design of NEOS 360 helps build peripheral vision, and auditory and spatial awareness skills – not to mention agility, coordination, strength and stamina.
Playworld believes the world needs play and is committed to creating playground equipment that is innovative and fun for people of all ages and abilities. CES visitors can experience the latest innovations in outdoor playground equipment by visiting the Playworld Booth #71009 in the Venetian Ballroom.
In addition, Playworld is conducting a Twitter contest during CES where people can enter for a chance to win a prize. To qualify, participants must follow Playworld’ Twitter feed @PlayworldInc and tweet a picture of themselves playing NEOS at CES using the following hashtags: #PlayNEOS and #CES2014.
About Playworld, Inc.
For more than 40 years, Playworld has delighted in igniting joy in people of every age and ability through play and fitness. Based on the belief that The World Needs Play®, Playworld turns dreams into reality with its imaginative, customized commercial playground and fitness equipment. Our innovative product lines – PlayDesigns®, PlaySimple®, Playworld®, Origins™, NEOS®, ENERGI®, and LifeTrail®, to name just a few – are designed to unleash the transformational power of play, and imaginations soar and bodies strengthen along the way. An industry leader, we are first and foremost a family-owned company that cares about our customers as if they were family. Our customers benefit from unparalleled personalized attention from our network of local distributors and our value-added services. We invest significant resources to measurably reduce our impact on the environment. Our aggressive action to eliminate polyvinyl chloride (PVC) helped Playworld become the first and only playground manufacturer to have its products Cradle to Cradle CertifiedCM Silver. We are deeply committed to evolving the world of play by moving beyond accessibility to create truly inclusive play spaces. That’s why we developed the Inclusive Play Design Guide™, a free comprehensive resource that enables the creation of landmark inclusive play spaces.
Come out and play with us. For more information about Playworld, visit PlayworldSystems.com.